Wednesday, August 3, 2011

$8 Million Gold-Plated Rolls Redefines Excess

Rolls-RoyceWhat do you buy for the robber baron who has everything? As if a run-of-the-mill Rolls-Royce Phantom EWB ($450,000) weren't a flashy enough statement of personal wealth, consider the Rolls-Royce Phantom Solid Gold, a rolling monument to excess that would make even Jay Gatsby blush.

Evidently, at least one customer—identified only as a "businessman from the Middle East"—didn't get the memo that the world economy is in recession and commissioned the car seen here for the princely sum of $8.15 million.

For that price, you get 265 lbs worth of 18K gold to replace the regular Phantom's more plebeian chrome-plated grille, door handles, trunk-lid trim, as well as the hinges and hardware that surround the rear seat picnic tables. Even the "RR" logos in the wheels received the royal treatment.

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