Retouched advertisements are certainly nothing new, but The British Advertising Standards Authority (ASA) has been cracking down on companies they believe have been heavy handed with the airbrushing wand.
According to BBC News, Member of Parliament Jo Swinson has been lobbying against digitally altered images and she raised the red flag on two L'Oreal advertisements she claimed were "not representative of the results the products could achieve."
One ad features actress Julia Roberts for Lancome Teint Miracle foundation, while the other shows supermodel Christy Turlington for a Maybelline foundation called The Eraser.
As evidenced by the ads, the results of these products, both owned by parent company L'Oreal, are just a little too flawless.
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