The power that popular media has on the electorate, through websites such as YouTube, MySpace or FaceBook, has not been fully comprehended and harnessed by officials running for elected positions at the White House yet. From a psychological perspective, it makes a whole lot more sense for people to go get information on the web, considering the fact that mainstream media is biased and that the large networks have economical interest in supporting one candidate or the other.Therefore, more and more people are going on-line to check YouTube's channels or MySpace's profile pages of candidates to this year's presidential elections. Republican John McCain already has a MySpace page, where supporters or the average, undecided voter can log on and get basic information on the candidate's biography and political platform, as well as see pictures of him and his colleagues, family and friends. People can also notice if their friends have endorsed McCain in the presidential race or if other have something to object.
The same applies to Democrat presidential candidate Barack Obama, whose fans and campaign staff have already posted numerous videos on various YouTube channels, from meetings or confrontations with other politicians. YouTube's “response” feature allows for the creation of an extended network of related videos, arguing for and against voting for Obama.
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