When Apple unveiled the iPhone 4S, smartphone competitors probably weren’t the only ones beginning to sweat. Digital camera makers also have much to be worried about. Apple’s newest phone has a killer 8-megapixel camera that takes in more light and records video at 1080p HD video. Until recently, those kind of specs were unique to digital cameras, but increasingly smartphones are taking over the market.“Flip cameras went bye-bye and now low-end camera functions are being taken over by smartphones,” says Rob Enderle, principle analyst for the Enderle Group. Going forward, consumers will have less incentive to carry around a camera when they already have a phone in their pocket that takes quality pictures. “The point-and-shooters – and particularly the cameras that sell for under $200 – will eventually go away and be replaced by cellphones that do the same thing.”
On the other hand, Enderle predicts more expensive and high-tech cameras may have a brighter future, though not by much, as a smaller market of photo enthusiasts seek out professional-quality cameras that go above and beyond what’s offered on a phone.
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