Apple has reportedly lost an unreleased iPhone prototype - potentially the iPhone 5 - in a bar for the second time in as many years.
Is a second incident too much of a coincidence to be anything other than an Apple stunt? Australian PR and marketing professionals say stunts like that are not in Apple's DNA and in any case, they weren't necessary for Apple to create buzz about its products.
Citing a source "familiar with the investigation", CNET reports that the unreleased iPhone went missing in late July at the Cava 22 "tequila lounge" in San Francisco's Mission district, sparking a scramble by security to recover the device.
Apple has not yet acknowledged the development of the iPhone 5 but a string of reports have said it will be unveiled in September or October. It is rumoured to feature a bigger 4-inch edge-to-edge display, better camera and a faster processor.
In a bizarrely similar occurrence, last year an Apple computer engineer missplaced a prototype iPhone 4 in a German beer garden. It was found and sold on to gadget blog Gizmodo for $US5000.
A warrant to search the home of the Gizmodo editor, Jason Chen, was obtained and prosecutors indicated they may charge him, but decided against this. However, the two men accused of selling him the prototype, Brian Hogan and Sage Wallower, are due to appear in court tomorrow.
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